This Pillow is known to be featured in the following Hotels: Choice® Hotels, Cambria Suites®, Clarion Hotel®, Comfort Inn Hotels®, Comfort Suites®, Econo Lodge Hotel®, Mainstay Suites®, Rodeway Inn®, Sleep Inn® Hotels, Suburban Extended Stay Hotel®, and Quality Inn®. The Blue Label Firm pillow is the soft pillow's supportive and lofty counterpart. You will still get the same soft feel, but with the added fill weight, this pillow keeps its shape and supports the head and neck, which makes it perfect for side sleepers or back sleepers that prefer a loftier pillow. This pillow has been featured and loved by many guests of hotels around the world. Give it a try and feel the difference that a supportive pillow can make!